Integrated marketing- Old Spice
For Old Spice’s “Smell Like a Man” campaign, Old Spice released a commercial and within one day the ad became very popular.
Later, Old Spice brought their campaign to social media by letting customers submit questions to the “Old Spice Guy.”
Over two thousand responses and 48 hours later, two hundred response videos were posted to Youtube, creating more buzz for Old Spice.
To keep the buzz going, Old Spice could have taken the question and responses and made new commercials or it could have been cool to make a commercial using a celebrity, like Ellen, talking about how great the Old Spice campaign was.
Morgan's Blog 